Building a Powerful Brand: The Story of Siete Family Foods

From Humble Beginnings to Multi-Million Dollar Success

Siete Family Foods is an inspiring tale of innovation, passion, and family. Founded by Veronica Garza and Veronica Garza, the company was born out of a personal struggle with Celiac disease.

Veronica, a mother of four, couldn't find tortillas that met her family's needs. So, she took matters into her own hands and began experimenting in her kitchen.

The Birth of an Idea

After countless hours of trial and error, Veronica stumbled upon a unique recipe using almond flour. Her tortillas were not only delicious but also gluten-free, grain-free, and paleo-friendly.

Realizing the potential of her creation, Veronica and her family decided to launch Siete Family Foods in 2010.

Overcoming Challenges

The road to success was not without its hurdles. As a startup, Siete faced financial constraints and limited distribution channels.

But Veronica's determination and unwavering belief in her product kept her going. She tirelessly pitched her tortillas to local grocery stores and participated in farmers' markets to build a customer base.

Rapid Growth and Recognition

Word of Siete's exceptional tortillas spread quickly. Consumers were drawn to their taste, health benefits, and the story behind the brand.

In 2015, Siete secured a major investment from CAVU Venture Partners, which fueled its expansion into national retailers such as Whole Foods Market and Kroger.

Diversifying the Product Line

As Siete's success grew, Veronica and her team recognized the potential for expanding their product line. They introduced almond flour wraps, chips, and baking mixes, all adhering to their gluten-free, grain-free, and paleo principles.

Today, Siete Family Foods is a multi-million dollar company with a loyal customer base. Their products are available in over 20,000 retail locations nationwide and online.

A Legacy of Inclusivity

Beyond its financial success, Siete Family Foods is deeply committed to inclusivity and serving the community. The company has partnered with organizations like the Celiac Disease Foundation and is dedicated to providing access to healthy, gluten-free foods for all.

Veronica Garza's journey is a testament to the power of perseverance, passion, and the unwavering belief in one's dreams.