Lorenzo Stockmann is appointed the new global managing director for Search Ads

Google's Search Ads division has a new leader.

Lorenzo Stockmann has been appointed the new global managing director for Search Ads at Google. Stockmann was previously the managing director for Search Ads in Asia Pacific, and he takes over the global role from Sridhar Ramaswamy, who left Google in February 2023.

Stockmann has been with Google for 15 years, and he has held a variety of leadership roles in the company's advertising business. Before joining Google, Stockmann worked at McKinsey & Company and Bain & Company.

Stockmann's appointment is a sign of Google's continued focus on Search Ads

Search Ads is Google's largest and most important business, and it accounted for over 80% of the company's revenue in 2022. Google is facing increasing competition from Amazon and other companies in the digital advertising market, and Stockmann's appointment is a sign that the company is committed to maintaining its leadership position in Search Ads.

Stockmann is a well-respected leader in the advertising industry, and he has a deep understanding of Google's Search Ads business. He is also a strong advocate for innovation, and he is likely to bring new ideas and perspectives to the role of global managing director.

Stockmann's key challenges include:

• Continuing to grow Google's Search Ads business in a competitive market.
• Innovating new products and features that meet the needs of advertisers.
• Maintaining Google's commitment to privacy and data security.

Stockmann is well-positioned to lead Google's Search Ads division through these challenges. He has a strong track record of success, and he is well-respected in the industry.